What they also found out was that a customer saying "this was really tasty!" is an amazing motivator for their workforce. This means they can get better at what they do. Better technology means better feedbackĭomino's asks customers how they liked the pizza after it arrives. Interestingly, this strategy of transparency around process has been used by municipalities (posting pictures of fixing potholes on an Instagram account), consumer brands, and many other businesses to great success. This helps collect feedback on what to prioritize - and also shows the rest of the organization everything that's being put into recruiting/culture so that they can appreciate the end product that much more. Last week I ran into an HR pro that created a Trello board with all HR's priorities so that the rest of the organization can see everything his team is working on. Lack of resources means you can only make so many pizzas at a time. It's not uncommon for people to lament "my HR team can't hire the right people / build the right culture / answer my questions / etc." What most employees and managers fail to understand is that HR teams are drastically under resourced because they are viewed as cost centers. There are many potential analogues here for HR teams, but the most poignant is to create transparency with internal stakeholders who are constantly pulling your team in so many directions. They found this led to higher customer satisfaction, more word of mouth, and the ability to increase prices. Customers know when to expect their order, and more importantly know all the work that went into their pizza along with some of the names behind it. They are also able to better understand the inevitable hiccups when something goes wrong.ĭomino's is famous for their pizza tracker. It turns out, when consumers learn about how something is made, they have much higher satisfaction rates, and are willing to pay more for it. Have you ever learned about the process behind a product and gotten a deeper appreciation for all the work that went into it? Maybe it was the time it took to make a good bottle of wine, the creativity of a piece of art, or the engineering of a car. However, I think there are a lot of non-obvious benefits that came with this transformation, the kind of benefits that lead to a 4,000% increase in stock price! Transparency leads to value My guess is that this was the original base case for making the investment: if we invest $X into new tech, Y will change, and therefore we can capture $Z which will make it worth the investment. AI sourcing, performance management, employee recognition and a whole lot more can simplify your operations and drive ROIĭomino's saw similar types of cost savings and productivity gains when they implemented the right technology.Switching from spreadsheets to an ATS, or from a horrible ATS to market leading ATS software can save you time, money, and drive lots of business value by decreasing time to fill.Interview scheduling software can decrease the time your team spends on scheduling my over 90%.The obvious upside in implementing technology into your process is to make it more efficient. However, I'd like to talk about the lessons specific to HR and HR Tech: Digital Transformation Drives Efficiency If you'd invested $100 into Domino's stock in January 2010, you'd now have $4,201, not bad! There are many case studies online about how Domino's did what they did and how it impacted their business.
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